Learn where kawaii comes from & why it has spread worldwide you've probably heard the word kawaii at some point, but what is it and what does it actually mean? Kawaii (かわいい) is a japanese term and aesthetic referring to the broad cultural concept affirming items, behaviors, and visual styles that evoke childlike cuteness, sweetness, and charm; A clear explanation of kawaii, its history, and how it appears in fashion, characters, and daily life in japan.
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Kawaii culture is a japanese cultural phenomenon that celebrates cuteness through embracing people, objects, and fictional characters that portray youthful innocence, charm, warmth, and playfulness. Japanese cuteness, or kawaii かわいい、可愛い, is ubiquitous in japan and has started to achieve global popularity. We've including kawaii clothing, hair, accessories and more for you.
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Kawaii casts its cheerful and colorful presence over everything.
