What is kawaii, and how has it impacted the world? Kawaii culture is often associated with kittens, bows, and pastel colors, but is that all there is to it? Learn where kawaii comes from & why it has spread worldwide you've probably heard the word kawaii at some point, but what is it and what does it actually mean?
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Kawaii (かわいい) is a japanese term and aesthetic referring to the broad cultural concept affirming items, behaviors, and visual styles that evoke childlike cuteness, sweetness, and charm; Kawaii culture is a japanese cultural phenomenon that celebrates cuteness through embracing people, objects, and fictional characters that portray youthful innocence, charm, warmth, and playfulness. From the meaning of kawaii, its fashion, art, and history, to places to visit, here is all you need to know.
Read to learn all about kawaii, its history, and influence.
Japanese cuteness, or kawaii かわいい、可愛い, is ubiquitous in japan and has started to achieve global popularity. Kawaii casts its cheerful and colorful presence over everything.
