Alternatively known as rickrolling, rickroll'd and rick rolled, rickroll is an internet prank where someone posts an interesting link that really points to rick astley's music video never gonna. The term “rickrolling” comes from a combination of rick astley’s name and the word “roll,” which is internet slang for a prank. The practice is often referred to as a “bait and switch”.
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“rick roll” is an internet prank where someone is tricked into clicking a link that unexpectedly leads to the music video for rick astley’s 1987 song “never gonna give you up.” this. Rickrolling is one of the internet's most enduring pranks—a timeless meme that keeps on giving. A rick roll is an internet prank where a hyperlink claims to lead to something relevant, important, or trending—but instead redirects the viewer to the never gonna give you up video.
Rickrolling[a] is an internet meme and prank involving the unexpected appearance of the 1987 hit song never gonna give you up, performed by english singer rick astley, or its music video.
At its core, rickrolling involves tricking someone into clicking a link that leads to the music. A rickroll is an internet prank in which rick astley's music video for never gonna give you up unexpectedly appears. A rickroll is a popular internet meme that involves tricking people into watching the music video for rick astley’s 1987 song “never gonna give you up.” the meme typically involves sharing. At the center of it all is ‘ never gonna give you up’, the 1987 hit by rick astley, which transformed from a classic pop song into one of the most recognizable internet gags of all time.
Discover what the rickroll meme is and how it started. Our complete 2026 guide covers its 4chan origin, the role of rick astley, and its lasting cultural impact.
